I’m quite vain, but unwilling to spend much money on makeup. I sometimes read makeup tutorials or product reviews and usually end up laughing my minimalist ass off. Most of them are so very, very complicated and require so, so many components. In the morning, there is supposed to be a borderline religious cleaning routine consisting of foam, micellar cleansing water, a derma roller, some kind of chemical peeling and what not. After this, the righteous ones should evidently use several layers of moisturisers and toners to keep their faces from deteriorating at the speed of light, only to fall off of the scalp come nightfall, lest these moisturisers are followed by some equally complicated overnight tinctures. And, as if this isn’t enough, it’s probably best to keep a refreshing face mist close to hand during the day.
It’s no longer advisable to clean or moisturise your face with your fingers – like some kind of animal – but instead you have to use sterile and very specialised equipment for this. And this is before even getting to the makeup.
The makeup itself can consist of any number of primers, foundations, concealers, highlighters, blushers, eye-shadows, eye-liners, brow-gels, mascaras and lipstick-ish thingies. And obviously, you’ll need a powder or a spray to fixate it all. Or maybe both. The products seem to multiply and get more and more futuristic.
My firm belief is that if you sleep enough (preferably eight hours or more), eat well (preferably clean, ketogenic food) and get a decent amount of daily movement (preferably walking for a couple of hours throughout the day and doing some strength training), you will look pretty much as good as you’ll ever look. Truth be said, you won’t look much better regardless of the amount of glorified goo you buy. You’ll also look your age, more or less. The first minimalist principle would be to consider how well you sleep, eat and train before spending any money on makeup. In addition to a clean, ketogenic diet, food supplements can also be a good idea to improve the quality of hair and skin. I’ve managed to get my hair growing at the speed of light (up to 2,5 centimeters a month) using zinc, biotin and sulfur.
I do enjoy looking groomed and glamorous for work; especially when I do public speeches. I achieve this by some relatively simple means. This is the worst blog post ever, to be honest, because the point I want to make is that it’s fine to buy regular makeup from regular brands at regular stores. No need to complicate things, do excessive amounts of research or go to any lengths finding alternative products. I tend to buy my makeup at the grocery store while shopping for food. The very low price brands are usually rubbish, but the middle-range products (such as Maybelline, L’Oreal, Max Factor and the like) can be quite good. I settle for the following stuff:
I use my fingertips to apply the foundation – yes, like an animal – and a brush from an old, empty powder jar for the bronzer, which I use instead of a blusher (because it suits my skintone better). I’ll spend no more than 10-20 euros on each of these products, apart from the lipstick. I usually buy whatever happens to be on sale when I run out, so most of the time I’ll spend less than 10 euros on each product.
When it comes to lipstick, I splurge to save money in the long run. I now have a red lipstick from Estée Lauder. It cost me about 30 euros, but on the other hand it has lasted for two years by now and is only about half finished. This is because it lasts throughout the day without reapplication. And – importantly, from a minimalist perspective – I only have the one. I’ve decided that red lipstick is my thing and I just keep one at a time. I also buy a Lancôme or Clinique mascara on sale whenever I can, but I don’t think it’s worth to pay full price since they won’t last longer than cheaper ones.
In addition to considering things like sleep, stress, food, exercise and fresh air before upping your makeup game if looking gloomy, minimalist makeup principles may be:
- Settle for one of each products – one, single lipstick and so on.
- Settle for products that are good enough.
- Minimise the number of products.
- Just buy regular stuff at the supermarket.
- Get a liquid, black eye-liner and a bright lipstick if you want a dramatic look.
- Sunflower oil is all you need to remove makeup and moisturise your face.